A blog can be a great additional tool to get your big idea out there in new ways. It can update your visitors, help you focus on your message, and adds to your credibility as an industry leader and resource.

Here are six reasons why we think blogging should be a top priority for any company.

1. Updates visitorsBlogging, why all the fuss

Got a new product? Great, tell people! Have an opinion on an industry change. Write it up! Something irks you? Let ‘em know. Updates to your core website aren’t always obvious to onlookers, a blog however is a quick way for visitors to find out what’s new with you.

2. Helps you focus

The best blog posts have at least a little planning before writing. Create a list of potential blog topics, and research them. Blogging helps you think about your idea in new ways, what your values are, how you want to say it and what you hope the reaction will be. This pause for thought (and research) gives more precision to your personal or business goals.

3. Adds to your creativity

Find your inner voice and add personality, values and perspective to your blog. Yes, blogs should be informative, but they should also be creative and fun! If not, you probably won’t want to update it that often and few will probably want to read it. Tell your unique story your way and have a great time doing it.

4. Drives people to your site for free

Regular blog posting means your website is constantly updated and search engines will love you for it. If there are more of your pages around – with great content and search engine optimisation – you’re more likely to be found by visitors.

5. Makes you credible

Credibility is a fundamental reason we all return to websites. We trust their information, rely on them for advice and see them as a resource when we have questions. Be open, show integrity; no one is going to invest any time (never mind money) on something they don’t really trust.

6. Learn what visitors want

Don’t be afraid to allow comments on your blog posts. True, it may open you up to debate or criticism, but blog comments are an ideal way to take a pulse on your audience. Comments and feedback will let you to know what’s on your reader’s mind, and allow for an exchange of ideas. So whether it’s praise or good all’ criticism (within reason of course), blog comments are a top method to hear what customers and visitors are looking for.

Blogging is one of the most valuable tools that businesses have to engage with customers and ultimately make their lives easier. If you’re not blogging, it’s time to get started.

Photo courtesy of Sue Richards