A recent article, 5 Steps You Must Take to Build Your Business by Word of Mouth by Brian O’Connor, explains that the easiest and most practical way to generate new leads is through referrals. Customers can be your advocates–their satisfaction with your products or services can become trumpets sounding for your brand.

Here are five things you may consider to help you create brand advocates for your business.

  1. Connect with the community

People are motivated to transact with businesses that care about their community and neighborhood.

  1. Share good news

Broadcasting how your product or service has helped others in similar circumstances will create social proof to potential customers, and will increase the probability that they will refer you to others.

  1. Contact your past clients

Get in touch with your clients by sending them a monthly newsletter, a holiday card, or calling them once a year to check in. Make sure your contact number is easily accessible and find out the best ways to communicate with your different clients-phone calls, text, social media, mail.

  1. Consult an expert

If you want to try a new approach to increase word of mouth referrals, but don’t know where to start, you may consider hiring an expert to help you.

  1. Get customer feedback

Customer feedback is important to the success of any business, whether it be for product improvement or referrals. Feedback from customers helps to improve your product or service and provides a great opportunity to ask for referrals.


A satisfied customer can bring in more customers by word of mouth and help your business grow. As a growing business, you may need a bigger and better place. YourOffice can provide you with several answers to your growing needs. YourOffice is a leader in providing the most prestigious executive office space and shared office space for any size business. Convenient, hassle free, and move in ready- our offices, meeting rooms, and conference rooms are designed to meet your business’ every need.

How can you nurture relationships with your customers and gain them as brand advocates? Please share your thoughts below. We would also love hearing from you on Facebook and Twitter.