4 Mistakes on Corporate Social Accounts that Turn Job Seekers Off
A recent article, 4 Mistakes Your Social‐Media Profiles May Be Committing With Job Seekers by Heather R. Huhman says that employer branding serves as a company’s identity and influences talent acquisition, employee satisfaction and engagement. More companies are using social media to attain a strong employer brand. However, social media has the ability to “make or break a company’s employer brand”.
Corporations are all prone to making the same types of mistakes with their social accounts. The results of these kinds of mistakes are costly. Here are four ways you might be making the wrong impression:
1. Lack of social media activity.
A social media account that lacks activity (posts are few and far between) isn’t a good sign for job hunters. It may appear that the businesses individual office space has not been established, or the business is too busy to have fun and share it on social media.
Impression: “Company is too busy to have fun.”
2. Posts are immaterial.
Job hunters want to work for a business they can completely and truly depend on, and a company that doesn’t appear to be a reliable presence on social media isn’t the kind of company people think they can be proud to work for.
Impression: “Company has little authority within the industry.”
3. Negative comments from previous workers.
When the employer doesn’t respond to a negative review left unattended on social media this means job seekers are only seeing one side to the story. This makes job seekers feel that the company is silent because they are wrong. Thus, it reflects a negative impression on employer brand.
Impression: “If this individual wasn’t satisfied, I won’t be either.”
4. Engagement is poor.
Social media platforms offer opportunities for discussion and interactions. A social account that lacks in engagement can reflect badly on the company and its employer brand.
Impression: “Either people don’t care to engage with the company or company doesn’t care to engage with its audiences.”
Avoiding these mistakes and improving social media by using tools specifically designed to connect employers and job hunters is essential. Likewise, a great workplace with complete amenities and one that promotes great collaboration attracts top talents. YourOffice is a leader in providing the most prestigious executive office space and shared office space for any size business. Convenient, hassle free, and move in ready offices, meeting rooms, and conference rooms are designed to meet your business’ every need.