Tips and Tricks for Small Business Owners
Online marketing isn’t synonymous with social media marketing. It also incorporates several other components, like email, pay-per-click advertising (PPC), and search engine optimization (SEO).
The best online marketing strategies will arrange these marketing practices so that they complement each other. SEO and social media marketing shouldn’t compete with each other; they should complement each other.
This isn’t always easy to do though, and sometimes it takes a bit of trial-and-error to get things right. Even when businesses focus on multi-channel marketing, they sometimes find discontinuity in their marketing efforts.
Businesses obviously need to have consistent visual design in their marketing efforts. It wouldn’t make sense to use a certain logo and color scheme on your website and change things up in your marketing emails.
But multi-channel online marketing is so much more than that. If you advertise on social media that you offer excellent customer service, then you need to back that up with your email management.
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